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  • 标题:The Role of Development Agencies in Touristic Branding of Cities,A Document Analysis on Regional Plans
  • 其他标题:Şehirlerin Turistik Markalaşmasında Kalkınma Ajanslarının Rolü,Bölge Planları Üzerine Bir Doküman İncelemesi
  • 本地全文:下载
  • 作者:Emrah ÖZKUL ; Dilek DEMİRER
  • 期刊名称:İşletme Araştırmaları Dergisi
  • 印刷版ISSN:1309-0712
  • 出版年度:2012
  • 卷号:4
  • 期号:4
  • 语种:English
  • 出版社:Isarder
  • 摘要:The objective of present research is to determine the role of development agencies in which the branding of cities in the region. At research,the role of development agencies;identification of unknown tourist values,determination and improving of deficiencies,opportunities,were investigated in accordance with the agency's goals and objectives. To achieve this goal used in document analysis from qualitative research methods and Regional Plans were investigated which was published by the Development Agencies. The data obtained were subjected to descriptive analysis,in the case of some unidentified concepts by going in-depth content analysis. Despite all the advantages of having Turkey,made enough promotion of national and international level many regions in Turkey and so the tourism industry has led to overshadowed by the industrial and agricultural sectors. For this reason,development agencies determining the values of regional tourism have undertaken to task of changing perceptions of tourist consumers with their targeted projects on behalf of perform the city branding. Thus,was concluded that cities could become a center of attraction and the brand both investors and visitors.
  • 其他摘要:Bu çalışmanın amacı,Kalkınma Ajanslarının bulundukları bölgedeki şehirlerin markalaşması üzerindeki rollerini belirlemektir. Araştırmada Kalkınma Ajanslarının;bilinmeyen turistik değerlerin tespiti,eksiklerin,olanakların belirlenmesi ve iyileştirilmesinde
  • 关键词:Development Agency;City Branding;Regional Plan;Document analysis
  • 其他关键词:Kalkınma Ajansı;Şehir Markalaşması;Bölge Planı;Doküman analizi.
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