摘要：Along with the research that has been carried out in recent years,realizing that the reputation is a measurable value has caused discussions about how to manage reputation. Although reputation management has been studied extensively by different scientists in different disciplines,there is relatively a limited number of study in the field of higher education. The aim of this research is to determine the corporate reputation management of universities at universities scale and develop a model for structuring it in universities within Turkey Higher Education system as an administrative approach. In the light of the gathered data,a model to structure the corporate reputation management for achieving a sustainable competitive strength in Turkish universities has been proposed.
其他摘要：Son yıllarda yapılan araştırmalar ile birlikte itibarın ölçülebilir bir değer olduğunun anlaşılması,kurumsal itibarın nasıl yönetilebileceğini ilişkin tartışmaları beraberinde getirmiştir. Kurumsal itibar yönetimi farklı disiplinlerde çeşitli bilim insanl
