摘要：The aim of this study is to examine and evaluate the support,negative thoughts and positive thoughts of consumers who shop in local food companies,for social responsibility campaigns with regard to their demographic characteristics. Thus,the significance of the subject is enlightened by examining how corporate social responsibility campaigns applied by companies are assessed by consumers and suggestions are provided to help companies to have a sense of corporate social responsibility. In the study,at first,a literature search is carried out to explain concepts related to the subject. Then,primary data are searched through qualitative research methods to indicate how consumer thoughts are shaped for corporate social responsibility campaigns. The sample of the study consists of 430 consumers who shop in the food companies operating locally in Kırşehir province. At the end of the study,it is revealed how corporate social responsibility campaigns of local food companies affect consumers,and determinations are made about the necessity of supporting social responsibility campaigns of companies. In addition to this,various proposals are presented in order to effectively select corporate social responsibility practices to be adopted for consumers.
其他摘要：Araştırmanın amacı,yerel bazda faaliyet gösteren gıda işletmelerinde alışveriş yapan tüketicilerin,sosyal sorumluluk kampanyalarına yönelik desteklerini,olumsuz düşüncelerini ve olumlu düşüncelerini,demografik özellikleri bakımından incelemek ve değerlend
关键词：Social responsibility;corporate social responsibility;profit making company.
其他关键词：Sosyal Sorumluluk;Kurumsal Sosyal Sorumluluk;Kâr Amaçlı Şirket.
