摘要：This research was conducted through different countries to identify dimensions and antecedents of buyer-seller relationships quality. In light of the findings dimensions of relationship quality have emerged: mutual trust,partners’ commitment in the relationship,cooperation and creativity and innovation. Also,the research identifies several key success factors in business relationships that are grouped into different categories: factors related to relational behaviours and factors related to characteristics of the offer. These results serve as valuable indicators,allowing managers to evaluate,adjust and develop their relationships marketing strategies. The ADKAR model provides a tool for improving the connection between individual performance,organizational change management and business results. This study provides a significant contribution to the relationship quality literature and present few ideas for future management in a new manufacture vision for MANU-FUTURE .
