摘要：Today,consumers have a wide choice of tourism products and services,therefore increasing considerably with the integration of Romania into the European Union. The role and importance of tourism services are reflected in the fact that they must be designed and organized to provide for the recovery of labor capacity,stimulated enjoyable and instructive leisure. Travel services market is characterized by fierce competition,both nationally and internationally. To meet this competition,rural tourism establishments must adopt specific strategies to make themselves known to keep their customers and bring new ones. This paper presents and analyzes the marketing strategies adopted by Cerbul guesthouse from the village Dâmbovicioara,Argeş County.
