摘要：In the era of capitalism is more to reproduce than to consume and a society in which production occurs only for the sake of production can only be a wasteful society. Things can not continue like this. Consumers are starting to realize that they create a hostile environment for life. The rules of marketing must change. An increasingly conscious consumers demand that companies be transparent about their practices wich impact on people and the planet. The article shows what are the values that conscious consumers are guided by so that marketing can comply with these.
