摘要：Today,marketing is essential for each university as they have to identify the needs of potential candidates (students) and satisfy these needs so as to have a long-term cooperation between the university and its students. The rapid development of universities and increasing competition in the current academic environment require universities to provide a good level of training to differentiate from the competitors offer. The quality of a university is rated by several motivating factors,that is why it should be the starting point for any proposed change. Universities need to maximize student satisfaction,minimize their dissatisfaction and so they will improve performance (Rowley,2003). That is why the overall objective of this study is to investigate and analyze the criteria of choice for students in the financial-banking field,extent of satisfaction regarding the chosen specialization,jobs and training opportunities offered by the Faculty of Economics within "Dunărea de Jos" University of Galati. In terms of methodology,the study was conducted as a quantitative research,using as a tool for research the questionnaire,the implementation was accomplished among students in the 2nd and 3rd year,studying financial and banking in the Faculty of Economics. Conclusions of the work will materialize in identifying the most important selection criteria,the most significant elements of influence and the most relevant sources of information used in this process.
