摘要：Taking into account the fast development of the Internet and the online communication channels,our paper emphasizes the different approaches adopted by the higher education institutions regarding the online communication strategies. We focused our analysis of the results from a survey undertaken on four Romanian universities and four universities from other European countries in view to reveal the differences between their academic marketing strategies. In the same time,our approach outlines the dual nature of the higher institutions: on the one hand,educational services provider and on the other hand future specialists’ provider which will be able to find an adequate job.
