摘要：In this paper,we emphasize the benefits of e-books for the customers who are looking for international availability,acquisitions in real time,competitive prices and social responsibility from the part of the publishers;our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process,structured in the following sections: search of the specialized websites,characterized by a high traffic,where the potential customers of the e-books (the readers) can be found,targeting the websites which sell e-books,design of the website dedicated to the e-book selling process,attraction of the potential customers using a free trial version of the e-book;implementation of the on-line media plan,promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.
关键词：e-book;web marketing;on-line media plan;knowledge-based society
