摘要：Purpose – Color fact,their relations with the environment of people,everyday stress and moral status,consumption and production status,effectiveness and enforcement powers,the situation affects business operations. This effect has an important place in decorating consumers' home and buying decoration products. Therefore,the aim of the study is to examine the relationships between the colors of the products and the purchasing decisions of the consumers in the purchase of home decoration products by the consumers. In addition,it is aimed to determine whether color preferences and purchasing decisions differ according to demographic variables. Design/methodology/approach – In this part of the study,face-to-face survey method was applied to the sample group determined by judicial sampling method. After the data obtained were adapted for analysis,frequency tables related to the distribution of the data,Anova and t-test for the measurement of deviations from the average,correlation analysis for measuring the relationships between the dependent and independent variables,regression analysis were used to measure the effects of the variables. Findings – According to the findings obtained from the data,it is most preferred blue color,which indicated that while unpopular color orange to pink. It is seen that the officers have different opinions about buying home decoration products according to the workers,housewives and students. It is seen that there is a positive relationship between the purchasing decisions of consumers and the colors of decoration products. Discussion – According to the findings of the research,it is expected that the purchasing behaviors will be affected positively and the acquisitions will increase if the factors that affect the evaluations of the consumers are increased. According to these results,the element that should be considered is the choice of complementary pieces of home decoration,the person in question is the woman who makes the shopping in question and the intensity of the colors used in the design of the room can be asked.
其他摘要：Amaç – Renk olgusu,kişilerin çevresi ile olan ilişkilerini,günlük stres ve moral durumunu,tüketim ve üretim durumunu,etkinlik ve yaptırım gücünü,iş faaliyet durumunu etkilemektedir. Bu etki,tüketicilerin ev dekore ederken ve dekorasyon ürünlerini satın al
关键词：Colors;Meaning of Colors;Marketing With Colors;Consumer Behavior;Purchasing
其他关键词：Renk;Renklerin Anlamları;Renklerle Pazarlama;Tüketici Davranışları;Satın Alma
