期刊名称：Language and Literature - European Landmarks of Identity
印刷版ISSN：2344-4894
出版年度：2011
卷号：8
语种：English
出版社：Unversity of Pitesti Press
摘要：Intertextuality should not be understood as a means of putting together textual slices,but as pieces of a discursive puzzle which might coexist. This coexistence is closely linked to the cultural,social and political context where the cultural object is to be de/reconstructed. Starting from Greimas’s narrative semiotics,we will provide a theoretical pattern of intertextuality. The book covers of Angela Carter’s “The Bloody Chamber” that were released throughout the years constitute our empirical data. All the short stories included in this volume are postmodern variants of traditional fairy-tales. A book cover is the first cultural object that a reader decodes as a semiotic process. The analysis of this cultural object implies the visual fragmentation (Barry 2002: 84) of the original cover,the change of the visual setting,the insertion of new elements that define the newly-formed narrative situation,all of them as part of a signifying system. Thus,the designing of different book covers for the same narrative throughout the years places us in postmodernism. This “contradictory phenomenon (…) that uses and abuses,that installs and then subverts” (Hutcheon 1996: 3) will be provided a social semiotics approach (van Leeuwen 2005).
