期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2016
卷号：9
期号：3
DOI：10.25287/ohuiibf.260076
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The aim of this research is to find the direction and the strength of the effect of marketing expenses and managerial expenses of firms,on sales performance. By this aim,the data consisting of two groups of firms which have more marketing expenses or more managerial expenses,are modelled by panel regression analysis and their parameter estimation results are benchmarked. The universe of the research is manufacturing industry firms of Borsa İstanbul (BIST). According to results,marketing expenses are crucial for augmenting sales performance for both groups. Additionally when it is benchmarked between groups,the firms which have more marketing expenses than managerial expenses are more successful in sales performance,as a result of marketing expenses.
其他摘要：Bu çalışmada işletmelerin pazarlama fonksiyonuna yönelik harcamalarının ve yönetim fonksiyonuna yönelik harcamalarının satış performansları üzerinde ne yönlü ve ne büyüklükte etkili olduğu sorularına cevap verilmesi amaçlanmıştır. Bu amaçla,pazarlama harc
