期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2016
卷号：9
期号：3
DOI：10.25287/ohuiibf.260079
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Firms which want to reach growth apply competitive strategies. That strategies continue with transformations nowadays. Ecological problems over the World are informed by all media tools. According to environmental awareness,non-governmental organizations,states and firms act about environment. Activities which is done by firms effect consumer buying behavior. In this paper,firstly,green marketing concept and its sub-elements is mentioned. After that,environmental awareness in buying behavior has been investigating with a survey study in university students. According to the research,participants are mostly not decide to buy environmental products. Most of the participants shows that the reason of not decide to buy environmental product is “does not comply with their requirements”. In addition,the product’s price,brand and life are important criteria according to buying decision. However,the choice of non-harmful products are in the foreground. The choice of non-harmful products are in the foreground. Participants get the information about the environmental level of products from mostly commercial.
其他摘要：İşletmeler faaliyet gösterdikleri alanda büyüyebilmek için rekabetçi stratejiler uygulamaktadır. Söz konusu stratejiler günümüzde dönüşüm geçirerek varlıklarını sürdürmektedirler. Dünya üzerinde yaşanan ekolojik sorunlar tüm medya araçları vasıtasıyla ins
