期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2016
卷号：9
期号：3
DOI：10.25287/ohuiibf.260084
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：While there are a number of studies about the effects of components forming store atmosphere (light,sound,scent,decoration,number of employees,approaching customer) each alone or combination of few on sales or profit,there is a limited research focusing specifically on shelf management/placement. This study researches the relationships between shelf management (layouts),customer satisfaction and repurchases intentions in the context of discount markets. The results of exploratory and confirmatory factor analysis indicated that developed shelf management scale is composed of four dimensions (i- in-store shelf layout,ii- shelf control,iii- product display,iv- label use) and it is a valid and reliable instrument. Structural equation analysis showed that shelf management has a significant positive impact on satisfaction and satisfaction has a significant positive impact on repurchase intentions. However,shelf management is found to have no direct influence on repurchase intentions and customer satisfaction is found to play an intermediary role between shelf management and repurchase intentions. Managerial and research implications of the findings are discussed at the end.
其他摘要：Literatürde mağaza içi atmosferi oluşturan unsurların (ışık,ses,koku,sıcaklık,dekor,personel sayısı,müşteriye yaklaşım vb.) bazen birinin bazen de birkaçının memnuniyet,satış ya da karlılığa etkisini inceleyen çalışmalar mevcutken spesifik olarak raf yöne
