期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2018
卷号：11
期号：1
DOI：10.25287/ohuiibf.338987
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The main aim of this research is analysing the disabled tourism market toward its characteristics,demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix. At first,the terms of the relationship between disabled tourists and tourism,and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.
其他摘要：Çalışmanın amacı,engelli turizm pazarını,sahip oldukları özellikler,istekler ve beklentiler doğrultusunda,müşteri odaklı pazarlama karması unsurları açısından incelemektir. Bu amaç doğrultusunda engelli bireylerin turizm ile olan ilişkilerinin daha iyi an
