期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2008
卷号：1
期号：1
DOI：10.25287/ohuiibf.211308
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Global ecomony had been changed the structure and form of the competition. Continually developing technology caused to be done away with differences that products,services and business enterprise of profile. In global environment,is not adequate of apart or all of this factors such as to make a change,technologicial adaptation and balance and to serve needs of customers. To be brand and be accept is the best factors of business success. In todays,to be trademarked is an important element on competition strategy. Because of this serious brand management is quite important that protect of business power and strengthening of competition power.
其他摘要：Küresel ekonomi rekabetin yapısını ve biçimini değiştirmiştir. Sürekli gelişen teknoloji,ürünler,hizmetler ve işletme profillerindeki farklılıkların ortadan kalkmasına sebep olmuştur. Küresel ortamda,yenilikçi olmak,teknolojik uyum ve dengeyi yakalamak,mü
关键词：Brand; Financing of Branding; Management of Branding; Global Economy; Financial Value of Brand
其他关键词：Marka; Marka Finansmanı; Marka Yönetimi; Küresel Ekonomi; Marka Finansal Değeri
