期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2008
卷号：1
期号：1
DOI：10.25287/ohuiibf.211312
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：B “SİMİT” HOUSE: THE TASTE OF NIGDE COMMUNITY This study is about B “Simit” House baking simit like bagel and operating as retailer and wholesaler in the city of Nigde. The objectives of this study are to determine originally made marketing strategies and applications,to analyze these strategies within marketing theory,to present the reasons for success and failure,to discuss and to establish a connection between theory and application. This study was achieved by using observation method.
其他摘要：Bu çalışma,Niğde ilinde üretici,toptancı ve perakendeci olarak faaliyet gösteren B Simit Sarayının,pazarlama uygulamalarını ve kendine özgü oluşturduğu pazarlama stratejilerini tespit etmek,pazarlama teorisi içerisinde analiz etmek,başarı ve başarısızlık
