期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2012
卷号：5
期号：1
DOI：10.25287/ohuiibf.211382
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：In this study,to present the effects of positioning in the hospitality businesses on consumer perceptions to the bussinesses by using perception maps and to make suggestions to the bussinesses. From this point on variables that are effective in the detection of hospitality businesses primarily subjected to factor analysis of service quality,prestige,image,physical features,reliability and satisfaction factors were obtained. These factors,the perception maps were used to demonstrate the position of hospitality businesses. According to research findings,K,D and H positioning their businesses correctly perceived by consumers has been concluded. The differences between the consumer's mind wants to be and the perception map of location of other businesses in the application are noted. Recommendations are presented in terms of positioning the hospitality businesses by taking into consideration the qualifications of perceived negative perception maps of these firms.
其他摘要：Bu çalışma ile konaklama işletmelerinde konumlandırmanın tüketici algılamaları üzerindeki etkinliğini algılama haritaları kullanarak işletmelere görsel olarak sunmaya ve işletmelere önerilerde bulunulmaya çalışılmıştır.Bu noktadan hareketle öncelikle kona
