期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2012
卷号：5
期号：2
DOI：10.25287/ohuiibf.211407
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The strength of determining voter behaviour of which variables influenced by and mutability of voter choices result in increasing effort undertaken by political parties and candidates for influencing voter choices. As a perspective of political marketing,the communication degrees of political parties and candidates with voters playing an important role on their success. For this reason the use of internet for political marketing efforts,make the communication come true more fast and more effective for two sides. Consequently,the direct communication linking the web sites of political parties and candidates with voters,will have a positive contribution to efforts in election periods. In this study,first the subject of political marketing is discussed and the related literature and as a new way of communicaion for politicians web sites are analyzed. Later,the web sites of mayors are analzyed by different criteria.
其他摘要：GÜVEN ÖZ Seçmen davranışlarını etkileyen değişkenlerin tespit edilmesinin güçlüğü ve seçmen tercihlerinin değişebilir olması,siyasi partilerin ve adayların tercihleri etkilemek için gösterdikleri çabaların artmasına neden olmaktadır. Siyasal pazarlama bak
关键词：Mayors; Political Marketing; Web Sites
其他关键词：Belediye Başkanları; Siyasal Pazarlama; Web Siteleri
