期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2016
卷号：9
期号：1
DOI：10.25287/ohuiibf.211587
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：In this study,level of e-mail usage have been viewed ofhotels with 2,3,4 and 5 star in Capadocia region. In order to collect datas mystery guest approach has been used and e-mails have been sent to lodging enterprises in Turkish and English about reservation and information. Findings revealed that;a positive corelation has been identified between forms of responses and stars,so as the numbers of the stars increase hotels pay more importance to form of e-mail. Additionally,hotels pay more attention to Turkish e-mails than English ones in terms of form. Results of this study will inspire the following research on web-based environments.
其他摘要：Bu çalışmada,Kapadokya bölgesinde faaliyet gösteren 2,3,4 ve 5 yıldızlı konaklama işletmelerinin eposta kullanım düzeyleri incelenmiştir. Konaklama işletmelerine gizli müşteri yaklaşımı ile Türkçe ve İngilizce e-postalar gönderilmiş,rezervasyon ve bilgi t
