期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2016
卷号：9
期号：2
DOI：10.25287/ohuiibf.211588
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Nowadays,along with the rapid developments in the field of social media technology,marketing plans and activities of companies have started to redefine accordingly. By means of social media sites,companies are now able to get in contact with different types of customers and by this means,they are able to determine their requests and needs,respond their difficulties promptly and share the most up-to-date information related to their services. This service at issue might be positively affecting the users’ intention to revisit these pages,in other words e-loyalty. In this regard,this study focuses on finding out the interrelationship among the items suc h as customization,familiarity,enjoyment,usability,online firm reputation,e-trust and e-satisfaction that are thought to be effective on the efforts to create e-loyalty. Within the scope of the research,a survey prepared by using 5 point Likert scale has been conducted. Surveys were conducted on 490 people who follow the Facebook and Twitter Pages of airline companies that operate in Turkey. For the purpose of data analysis,correlation analysis methods were used. According to the survey results;it has been concluded that customization,familiarity,enjoyment,usability,online firm reputation,e-trust and e-satisfaction effect e-loyalty positively.
其他摘要：Günümüzde sosyal medya teknolojisinde yaşanan hızlı gelişmelerle beraber,işletmeler pazarlama plan ve faaliyetlerini yeniden tanımlamaya başlamıştır. Sosyal medya siteleri sayesinde işletmeler,farklı özelliklere sahip müşterilerle iletişime geçerek onları
关键词：Airline Companies;Social Media Sites;Electronic Loyalty (E-Loyalty)
其他关键词：Havayolu İşletmeleri;Sosyal Medya Siteleri;E-Sadak at
