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  • 标题:Economic Behaviour Faced with the Suggestologic Phenomenon
  • 其他标题:Comportamentul economic faţă în faţă cu fenomenul sugestiologic
  • 本地全文:下载
  • 作者:Cristina Burghelea
  • 期刊名称:Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
  • 印刷版ISSN:2284-8576
  • 电子版ISSN:2247-8582
  • 出版年度:2009
  • 期号:3
  • 语种:English
  • 出版社:Petroleum-Gas University of Ploiesti
  • 摘要:The motivational projectivity of the ego exerts an outstanding power on the individual who lets himself drawn to a provocative source,resulting in the fact that,at the same time with the selective orientation to the source of attraction,it ensures behaviour guidance in accordance with the irradiation of that source.Identifying the numerous variables that lead to the emergence of the idea of acquisition causes a change in the polarity centre which is made up of predispositions which suggestion receptiveness is based on.The suggestologic loyalty to products creates certain tense states which the existence of the motivational universe is based on,giving it a certain stability in time.
  • 其他摘要:Proiectivitatea motivaţională a comportamentului eului exercită o forţă deosebită asupra individului care se lasă atras spre o sursă provocativă având drept rezultat faptul că o dată cu orientarea selectivă spre sursa de atracţie, ea asigură dirijarea con
  • 关键词:suggestion;consumer satisfaction;suggestologic communication;goods;marketing activity
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