期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2010
期号：2
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：Relationship marketing represents the concept which gives long term dimension to consumer’s role and importance,because it has in its focus loyalty development and long term cooperation and partnership relationships with key clients of financial organization.Relationship marketing is focused on: loyalty obtaining and “catching” of clients for a longer period,client’s value,quality of provided service,engagement regarding fulfillment of client’s expectations,as well as concern of all employees toward the client.That is why relationship marketing represents a significant strategic leverage which can improve companies’competitive advantage.
其他摘要：Marketingul relaŃional reprezintă conceptul care oferă o perspectivă pe termen lung rolului şi importanŃei clientului, întrucât urmăreşte dezvoltarea cooperării loiale şi durabile a relaŃiilor de parteneriat cu clienŃii-cheie ai organizaŃiei financiare. M
关键词：relationship marketing;long-term strategy of relationship with customers;competitive advantage financial organization
