期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2010
期号：4
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：The economic environment has undergone significant development over the past 20 years marked,in particular,by the globalization of the economy and increased competitiveness.The large oil corporations significantly influence national economies and the global economy in general,as a result of their huge financial power and their profit-oriented corporate management,by identifying the most appropriate strategies and the most effective methods of business management.Currently,oil market in Central and Eastern Europe is controlled by three major players: the Austrian OMV,Hungarian MOL company and the Russian company LUKOIL,whose investment strategies and policies contributed to a decisive extent to the development and consolidation of oil industry in the countries in this area,thus in Romania too.In this context,the paper aims to analyze the strategy of developing and consolidating LUKOIL’s position on this market.
其他摘要：Mediul economic a cunoscut o dezvoltare semnificativă în ultimii 20 ani, marcată, în special, de efectul de globalizare a economiei şi de creşterea competitivităţii. Marile corporaţii petroliere influenţează semnificativ dezvoltarea economiilor naţionale
关键词：strategic alliance;a global energy player;offensive strategy;territorial expansion
