首页    期刊浏览 2024年12月01日 星期日
登录注册

文章基本信息

  • 标题:Marketing Performing a Function in Tourist Development of Novi Sad
  • 其他标题:Rolul marketingului în dezvoltarea turistică a oraşului Novi Sad
  • 本地全文:下载
  • 作者:Predrag Vukovic ; Jonel Subic ; Claudiu Cicea
  • 期刊名称:Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
  • 印刷版ISSN:2284-8576
  • 电子版ISSN:2247-8582
  • 出版年度:2007
  • 期号:1
  • 语种:English
  • 出版社:Petroleum-Gas University of Ploiesti
  • 摘要:The aim of the paper is to point out the strategic directions for the development of the tourism in Novi Sad,having in mind both the theoretical knowledge and the principles of marketing and management of the tourist destination and the practical implementation of the both of them.In this way it would be evident how to make use of great potential for further development of the tourism in a practical sense.
  • 其他摘要:Scopul acestui articol este acela de a sublinia direcţiile strategice ale dezvoltării turistice a oraşului Novi Sad, pe baza implementării cunoştinţelor teoretice şi a principiilor marketingului şi managementului destinaţiilor turistice. Astfel, se pune î
  • 关键词:tourism;strategy;development;destination;marketing;management
国家哲学社会科学文献中心版权所有