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  • 标题:Predicting Nielsen Ratings from Pilot Episodes Scripts: A Content Analytical Approach
  • 本地全文:下载
  • 作者:Starling Hunter
  • 期刊名称:Series - International Journal of TV Serial Narratives
  • 印刷版ISSN:2421-454X
  • 出版年度:2019
  • 卷号:5
  • 期号:1
  • 页码:9-21
  • DOI:10.6092/issn.2421-454X/9079
  • 出版社:Dipartimento delle Arti - Alma Mater Studiorum - Università di Bologna
  • 摘要:Textual and content data were extracted from the pilot episode scripts of 183 new, dramatic television series and used to predict the 18-49 demo ratings for the first five episodes of each series’ first season. As expected, the originality of a series’ premise, the track record of success of the its creator(s), and the cognitive complexity of its pilot episode script each explain a statistically significant proportion of the variance in the Nielsen ratings over the first five episodes.
  • 关键词:pilot episode; script; screenplay; television; television series; television ratings; Nielsen ratings; statistical analysis; panel data; regression analysis; content analysis; network analysis; semantic network analysis
  • 其他关键词:pilot episode;script;screenplay;television;television series;television ratings;Nielsen ratings;statistical analysis;panel data;regression analysis;content analysis;network analysis;semantic network analysis
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