摘要：This work analyzes the formal aspect of the headboards, as well as the visual communication and the functional contribution of the header blocks in the Spanish online press of general information, with the purpose of knowing the communicative guidelines and the practical support that they contribute to the media user. In the research, the methodology of content analysis is used and the recording of the data is carried out by means of a self-created analysis instrument, mostly made up of manifest variables. The sample is made up of the top ten general newspapers of the audience ranking. The study allows to conclude that the stain maintains its identity character and a privileged position, but the header block is articulated by an independent visual code, based on the use of graphisms and color, both to differentiate the navigation options and the resources offered, as to highlight some of them.
关键词：Mancheta;bloque de cabecera;prensa generalista;diarios online
