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  • 标题:Developing a blog trust scale via an international Delphi panel
  • 本地全文:下载
  • 作者:Juan Sánchez-Villar ; Enrique Bigné
  • 期刊名称:European Research on Management and Business Economics
  • 印刷版ISSN:2444-8834
  • 出版年度:2020
  • 卷号:26
  • 期号:3
  • 页码:134-144
  • DOI:10.1016/j.iedeen.2020.07.003
  • 出版社:Elsevier B.V.
  • 摘要:Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four different countries.
  • 关键词:Trust ; Online trust ; Blog ; Scale ; Delphi panel
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