摘要：This paper aims to examine a theoretical framework of digital society and the ramifications of the digital revolution. The paper proposes that more attention has to be paid to cultural studies as a means for the understanding of digital society. The approach is based on the idea that the digital revolution’s essence is fully manifested in the cultural changes that take place in society. Cultural changes are discussed in connection with the digital society’s transformations, such as blurring the distinction between reality and virtuality and among people, nature, and artifacts, and the reversal from informational scarcity to abundance. The presented study develops a general model of culture. This model describes the spiritual, social, and technological facets of culture. Such new phenomena as individualization, transparisation, and so-called cognification (intellectualization of the surrounding environment) are suggested as the prominent trends characterizing the above cultural facets.
关键词：digital revolution; digital society; digital culture; information technologies; web presence; online-identity; social media digital revolution ; digital society ; digital culture ; information technologies ; web presence ; online-identity ; social media
