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  • 标题:Analysis on the Production and Marketing Strategies of Oligopoly Companies Based on Cournot Model and Stackelberg Model
  • 本地全文:下载
  • 作者:Xueyi Zhang
  • 期刊名称:E3S Web of Conferences
  • 印刷版ISSN:2267-1242
  • 电子版ISSN:2267-1242
  • 出版年度:2021
  • 卷号:235
  • 页码:2081
  • DOI:10.1051/e3sconf/202123502081
  • 出版社:EDP Sciences
  • 摘要:By comparing Cournot model and Stackelberg model under complete information market and Cournot model under incomplete information market, this paper analyzes the impact that manufacturer choose simultaneous or sequential games when determining the amount of output as well as the production and marketing strategy to maximize the profit of the manufacturers in the oligopoly market. A specific analysis is also conducted according to Gree air-conditioning manufacturer’s data.
  • 其他摘要:By comparing Cournot model and Stackelberg model under complete information market and Cournot model under incomplete information market, this paper analyzes the impact that manufacturer choose simultaneous or sequential games when determining the amount of output as well as the production and marketing strategy to maximize the profit of the manufacturers in the oligopoly market. A specific analysis is also conducted according to Gree air-conditioning manufacturer’s data.
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