摘要：The rapid development of the Internet has drastically changed the competitive environment and the profit model of global telecommunications market. Virtual value chain is the information-based projection of value chain in the virtual world. It transcends the original one by creating new value in the value-adding process. This article studies the changes in Guangdong Telecom Company Limited’s market strategy from the perspective of virtual value chain, and allows telecom operators to take it as a reference for market strategies’ formulation. This article uses literature research method and case research method to draw conclusions that virtual value chain has helped Guangdong Telecom Company Limited establish new customer relationships, and the significance of virtual value chain is surpassing traditional value chain continually. Therefore, proper use of Internet-related technologies will help the long-term development of telecommunications industry.
其他摘要：The rapid development of the Internet has drastically changed the competitive environment and the profit model of global telecommunications market. Virtual value chain is the information-based projection of value chain in the virtual world. It transcends the original one by creating new value in the value-adding process. This article studies the changes in Guangdong Telecom Company Limited’s market strategy from the perspective of virtual value chain, and allows telecom operators to take it as a reference for market strategies’ formulation. This article uses literature research method and case research method to draw conclusions that virtual value chain has helped Guangdong Telecom Company Limited establish new customer relationships, and the significance of virtual value chain is surpassing traditional value chain continually. Therefore, proper use of Internet-related technologies will help the long-term development of telecommunications industry.
