摘要：With the development of network technology and the change of people’s life style, many social folklore traditions in China are gradually forgotten by people. For this reason, protection of social folklore tradition has received much attention in recent years. Based on the analysis of the cultural origin and characteristics of social folklore tradition, this paper proposes to apply the design and expression methods of dynamic graphic to the protection and dissemination of social folklore tradition in order to show them in a more interesting way. Additionally, taking Buyi wedding series dynamic graphic design as an example aims to better explicate the whole design process. This research is conducive to the establishment of social folklore tradition and new media connection, and close to its integration into people's modern life. It can be predicted that the new media based on network technology will become one of the important and efficient means to protect the social folklore tradition.
其他摘要：With the development of network technology and the change of people’s life style, many social folklore traditions in China are gradually forgotten by people. For this reason, protection of social folklore tradition has received much attention in recent years. Based on the analysis of the cultural origin and characteristics of social folklore tradition, this paper proposes to apply the design and expression methods of dynamic graphic to the protection and dissemination of social folklore tradition in order to show them in a more interesting way. Additionally, taking Buyi wedding series dynamic graphic design as an example aims to better explicate the whole design process. This research is conducive to the establishment of social folklore tradition and new media connection, and close to its integration into people's modern life. It can be predicted that the new media based on network technology will become one of the important and efficient means to protect the social folklore tradition.
