摘要：This study aims at identifying the factors that affect the development of online business of China’s metropolis from the perspective of innovation diffusion theory. Firstly, nine hypotheses that may have influence on the development of web business are extracted according to the theory of innovation diffusion based on the related foreign and domestic literatures’ review, and a structural equation of the affecting factors is constructed. Data is gathered by questionnaires and sample survey then. Reliability test of observed variables is processed by SPSS, and AMOS verifies the overall fitting goodness of the model. Moreover, factors with affecting path and coefficient of the latent variable are calculated out. Studies have shown that five factors, including changing risk of business model, convenience of the system using, degree of competition from the same industry, pressure from partners and the support from corporate chief executives affect the development of online business strongly. These conclusions provide a basis for decision-making in development of China's online business.
其他摘要：This study aims at identifying the factors that affect the development of online business of China’s metropolis from the perspective of innovation diffusion theory. Firstly, nine hypotheses that may have influence on the development of web business are extracted according to the theory of innovation diffusion based on the related foreign and domestic literatures’ review, and a structural equation of the affecting factors is constructed. Data is gathered by questionnaires and sample survey then. Reliability test of observed variables is processed by SPSS, and AMOS verifies the overall fitting goodness of the model. Moreover, factors with affecting path and coefficient of the latent variable are calculated out. Studies have shown that five factors, including changing risk of business model, convenience of the system using, degree of competition from the same industry, pressure from partners and the support from corporate chief executives affect the development of online business strongly. These conclusions provide a basis for decision-making in development of China's online business.
