摘要：UKM is small and medium enterprises, in Indonesia it is one of the strongest drivers of the people’s economy. It is said to be tough because it is a business that initially started with small capital but can grow rapidly. UKM in the city of Makassar develops with the holding of Lorong Business Entity activities which are essentially for the welfare of the community. Of the many UKM that have developed in the city of Makassar, one of the existing UKM is the UKM Kerajinan Rotan which makes interior products such as tables, chairs, partitions and the like. The problem faced by the Rattan Handicraft UKM is the lack of business capital which results in a lack of production and human resources regarding product innovation so that socialization is needed to provide insight into the development of rattan handicrafts. Another problem is in terms of promotion and marketing which only uses conventional methods, namely direct purchases or only distributing to several shops in the city of Makassar. The solution offered in PKM activities is in the form of training on how to improve the design and finishing of a rattan handicraft and the like. Through this training, it is hoped that the human resources possessed will experience an increase in the skills of the second solution in terms of product marketing, namely the creation of social media that can help these rattan handicraft SMEs in terms of promotion and marketing so that they can reach consumers outside the Makassar City area. The activity is carried out in three stages, namely presentations, demonstrations, and hands-on practice by participants so that they have their own experience in marketing their handicrafts. After the activity takes place, the monitoring and evaluation process is still carried out to ensure that the results of the activities can provide benefits for partners.
