摘要：This study analyzed and summarized the literature related to the electronic book (e-book) applications (APPs) and undergraduates’ continuous intention, combined with the characteristics of the e-book APPs, introduced relevant theories and variables, and established the factors that influence undergraduates’ continuous intention of using e-book APPs. On this basis, the paper analyzed the relationship of various influencing factors and their influence on the continuous intention. A model composed of 5 hypotheses was constructed to test the factors influencing undergraduates’ continuous intention in e-book APPs. The results indicated that of all research variables, satisfaction is the most important factors that affects the continuous intention; Perceived usefulness and perceived playfulness have an indirect effect on continuous intention through satisfaction; Personalization has direct effects on perceived usefulness and perceived playfulness, so it also have an indirect effect on continuous intention.
关键词：Influential factors; undergraduates; continuance intention; e-book APPs; electronic book applications
