期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2020
卷号：10
期号：6
页码：1121-1135
DOI：10.4236/ajibm.2020.106074
出版社：Scientific Research Publishing
摘要：This paper studies the influence of social capital on customer citizenship behavior in the virtual community environment, and finds out three paths of action. Based on social identity theory, social exchange theory, and social information processing theory, we respectively explain the action mechanism of the three paths, and finally put forward the corresponding management inspiration and strategy.
