期刊名称：Journal of Data Analysis and Information Processing
印刷版ISSN：2327-7211
电子版ISSN：2327-7203
出版年度：2020
卷号：8
期号：3
页码：99-109
DOI：10.4236/jdaip.2020.83006
出版社：Scientific Research Publishing
摘要：“Low profit and high sales” is a strategy to increase sales volume by reducing the profit of unit goods, so that businesses can gain more profits. For flexible goods, price reduction can increase the total revenue, but when the goods are lack of flexibility, price reduction will reduce the total revenue. In this paper, according to the sales data provided by a supermarket, we preprocess the data, establish appropriate indicators to measure the daily discount strength of the mall, and establish a mathematical model between the discount strength, sales and profit margin. Through these models, we found that meager profits do bring up sales, but too low discounts can also hurt total profits. In addition, when shopping malls implement discount promotions, they will also bring some negative effects, and we give some suggestions for this.
关键词：Low Profit and High Sales;Profit Margin;Discount Rate;Price Elasticity of Demand
