摘要：The purpose of this study is to investigate how the open-air museum of
Skansen in Stockholm as venue for celebration of Persian Fire Festival is assessed by the
festival’s visitors. The study is based on a delimited part of a larger online survey with
280 completed questionnaires including both close-ended and open-ended questions,
and a qualitative thematic analysis method has been used in this paper. The results
show a high level of appreciation of the Skansen venue that gives the visitors positive
emotions, meanings, place attachment, place identity and a sense of place. Contributing
factors have been the high status of the venue that has given the visitors pride and
dignity; security and safety of the venue; size of the venue; and the natural beauty of the
venue. The most important disadvantage factor has been the lack of accessibility
combined with lack of sufficient public transport. The results have implications for the
Swedish society, for the policy makers in Stockholm city and for both the host and the
organiser of the festival and gives rise to new debates on immigrants’ socio-cultural
integration into Swedish society. This paper gives a contribution to existing literature on
festival venue and its impact on the visitor’s overall assessment of the festival.
关键词：Skansen sense of place place attachment place identity Persian fire festival Stockholm tourism
