期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：3
页码：391-401
出版社：Journal of Theoretical and Applied
摘要：This study investigates the antecedents of millennial digital customers e-loyalty on online retailer in Indonesia context. This study proposes and examine e-trust, retailer quality, information quality, and coupon proneness as antecedent variable that potentially impact e-loyalty. This study proposes the role of coupon proneness in e-trust and e-loyalty as novelty. Data collected from 423 respondents of millennial digital costumers in Indonesia. The data collected through questionnaire. The data demonstrate that information quality and coupon proneness have impact on e-loyalty. The data also reveals that retailer quality and coupon proneness have impact on e-trust. This study contributed to the costumer trust theory and customer loyalty theory in e-commerce. Academic and managerial implications are further discussed.
