期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：11
页码：1937-1947
出版社：Journal of Theoretical and Applied
摘要：The research describes about the trust and loyalty of customers in the Bukalapak.com effected by rapid world online transactions or commonly referred to as an E-Commerce. E-commerce supporting factors one of which is a web or website. For that employers should know the quality of web interaction is by way of doing web quality measurement using the Webqual 4.0. In this research used an online questionnaire method against 140 respondents or Bukalapak.com customers. Then conducted an analysis descriptive for analysis to analyze the profile of the respondents, the presentation of data through tables, pie charts, quantitative analysis include the assay validity, reliability test, test of Goodness of Fit of the model and analysis of measurement SEM (Structural Equation Modeling). Results showed significant influence between the variables in three interactions influence, namely (1) technological advances against Trust (CR=3.299), (2) E-Commerce Web service against the trust (CR=3.314), and (3) the trust of customer loyalty (CR=12.299)..
关键词：Technology Advances;web service to e-commerce;Trust;Customer loyalty
