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  • 标题:OPTIMIZATION MODEL FOR CUSTOMER BEHAVIOR WITH MARS AND KYC SYSTEM
  • 本地全文:下载
  • 作者:RAHMAD SYAH ; MAHYUDDIN K.M NASUTION ; MARISCHA ELVENY
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2020
  • 卷号:98
  • 期号:13
  • 页码:2616-2627
  • 出版社:Journal of Theoretical and Applied
  • 摘要:Know You Customer System (KYC) is one of the technologies currently applied to control customer activities and verify accurate data for security and user satisfaction. Multivariate and dynamic growth of digital business is also the rise of payment technology in other words receiving Big Data which we must anticipate. This study, using MARS is a nonparametric method with the function of reducing and making optimal models in predicting each numerical computational structure in it. Results obtained Find a model for optimal coefficient values from large-scale data values. So that in determining decisions, as well as supporting business intelligence can be done appropriately.
  • 关键词:Dynamic KYCP;Star-Up;Blockchain Technology;Business Canvas Model;MARS;Personal Financial Management.
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