期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：22
页码：3503-3517
出版社：Journal of Theoretical and Applied
摘要：The high internet economy value in Indonesia is supported by e-commerce, with beauty products as one of the top spending categories. Nevertheless, the majority of Indonesian women still prefer to buy beauty products at outlets. In 2019, augmented reality feature started to present in mobile e-commerce applications and allows users to try the product virtually. This research aims to analyze factors affecting satisfaction and purchase intention in mobile augmented reality e-commerce applications in Indonesia. Quantitative method was used in this research, with data collection through questionnaires. Data from 403 respondents were processed in SmartPLS 3.0 software. This research revels that purchase intention was affected by satisfaction, trade off price and value, perceived augmentation and perceived enjoyment. Meanwhile satisfaction is affected by trade off price and value, perceived augmentation, perceived usefulness, perceived enjoyment and system quality.
