期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：23
页码：3834-3842
出版社：Journal of Theoretical and Applied
摘要：This research explores the crucial usage determinants of mobile commerce in Jordan's tourism and hospitality industry. A thorough analysis of the related literature helps to develop a conceptual framework for better understanding the use of m-commerce in the hospitality sector. On the data obtained from 168 Jordanian hospitality SMEs. Smart-PLS as an approach of structural equation modeling was used to validate research framework. The research demonstrated that the critical determinants of m-commerce usage are perceived ease to use, perceived usefulness, system quality, and service quality. This research helps to better understand m-commerce use in developing countries, particularly in Jordan. Through offering evidence-based approaches and policies it will encourage the growing of m-commerce in the hospitality field.
