摘要：Integrated agricultural production systems (IAPS) suffer financial, social and environmental investments, but need to use integrated management. This case study explores production planning and control (PPC) in a rural company in the Cerrado of Mato Grosso, analyzing technologies, productive processes and results in integrated and conventional systems. The results demonstrated that IAPS require technologies, increased crop productivity and allowed tax incentives in the forest. Despite the productive system being integrated, its PPC is executed specified, which does not allow to obtain gains in the optimization of productive. The PPC can improve this strategic system for rural and agribusiness development. In the rural context, management needs to move forward, in search of profitability, resource management technologies and processes capable of generating.
关键词：Gestão da Produção;Mudança tecnológica;Inovação;Agropecuária
