标题：A Propensão das Famílias a Pagar por Leitura: Uma Análise Fundamentada nas Pesquisas de Orçamentos Familiares (POF) nas Regiões Metropolitanas entre 1996 e 2009
摘要：The objective of this study was to analyze the main determinants of willingness to pay for reading from 1996 to 2009 in the major metropolitan regions of Brazil. Among the main results, women are more likely to spend with books and less with newspapers and magazines compared to men. Having credit card and internet access increase the likelihood of spending with reading. Significant differences were also found regarding to reading expenses between regions, income, age and household status of the individual.
关键词：Leitura;Dispêndio;Pesquisa de Orçamentos Familiares;Modelos Probits.
