摘要：This paper analyzes a new initiative in Brazil’s ‘Ciência Hoje’ magazine, called “Interactive Articles”, aimed at understanding how stakeholders relate to interactivity when writing a science communication article. We investigated participation in two platforms (magazine website and Facebook page) and interviewed the authors concerning the tool’s impact on their articles. Comments were examined using intensity analysis and content analysis, while interviews were analyzed with the collective subject discourse method. The study concluded that the novel initiative presented positive results in terms of interactivity and was regarded as public engagement and contextual model of science communication from the interviewed authors.
关键词：Science and media;Science communication in the developing world;Science writing
