摘要：This study aims to know a Halal tourism communication model. This research methods was conducted based on qualitative methods with data collection techniques through observation and Focus Group Discussions. The results in this study are Halal tourism communication models formed in West Java are still top-down (procedural top-up). The success of a tourism destination development is determined by good planning and phasing which will guide the development steps. A series of steps and activities need to be carried out in developing Halal tourism destinations. In an effort to achieve the objectives of Halal tourism activities, attention is needed from various interest groups that are cross-sectoral.
