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  • 标题:Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining
  • 本地全文:下载
  • 作者:Dashrath Mane ; Prateek Srivastava Dr. ; Amit Jain Dr.
  • 期刊名称:Indian Journal of Computer Science and Engineering
  • 印刷版ISSN:2231-3850
  • 电子版ISSN:0976-5166
  • 出版年度:2021
  • 卷号:12
  • 期号:1
  • 页码:254-270
  • DOI:10.21817/indjcse/2021/v12i1/211201183
  • 出版社:Engg Journals Publications
  • 摘要:This paper explores the overall effect of the use of online services by travelers and their feelings resulting from a series of feedback. Customer reviews are obtained from various sources and the satisfactions of travelers using different online travel related service providers is analyzed. A new term is coined and referred to as "Netno-Mining," which integrates two words Text mining and Netnography. Different results obtained by processing netnographic data and text based mining techniques are used to interpret satisfaction, perception of tourist/ travellers using online services. This paper covers perception derived by analysis of review rating values and sentiment-based levels.
  • 关键词:OTA; Netnography; Text mining; perceptions; traveller
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