摘要:The present study was conducted to investigate the factors influencing improvement of socially desirable behavior of women with emphasis on public sport. The statistical population of the study was consisted of all the employees of the FFS, the experts in the field of human sport in the Ministry of Sport and Youth, as well as the staff of the FTT and FTF. Due to low volume of the statistical population, the entire statistical population was considered as the research sample based on the integer sampling method. Finally, a total of 123 questionnaires were analyzed after distribution of the research questionnaires. The results showed that improvement of socially desirable behavior of women was significantly influenced by the motivation, emotional, social, personal, scientific, and cultural factors. Knowledge-related factors had the highest effect.