摘要：The purpose of this study was to investigate the effect of football fans identification on their collective self-esteem. The population includes fans of Tabriz Tractorsazi Football Club, from which 248 people were selected as sample. The results of structural equation modeling depicted that the outcome of fitness indices confirmed the structural model. The results showed football fans identification is influential on collective self-esteem. Likewise, football fans identification is respectively influential upon aspects of public’s collective self-esteem, private’s collective self-esteem, membership’s collective self-esteem, and identity’s collective self-esteem. It can be concluded that the identification of fans with a favorite team can play a significant role in promoting the collective self-esteem of fans of football teams.
